New York Giant Pizza

Little Italy, CA

The was our first real opportunity to try to bring our ideas to full realization.  We developed a fast casual pizza restaurant with a linear ordering system.  We tried to tie into the New York with emphasis on the subway system.  We designed signage, furniture, a mural, the restaurant, menus, and window graphics with an early effort to collaborate in the overall design aesthetic.

  • Design: PoD in collaboration with Jimmy Goldbach
  • Branding: PoD in collaboration with Suji Allen
  • Furniture & Artwork: PoD